Taipei City Office of Commerce

Promoting Specialized Industries

A. Taipei Specialized Industry Guidance and Promotion Program

In order to turn Taipei City into an international city of fashion, the Taipei City Government has host the “Taipei TOP Fashion Design Award” award on August 29, 2024, to present works of the award in the last few years. The design award is divided into two groups, 10 designers and 10 students. The judges selected the winner of the gold award, the silver award, and the honorable mention award. With YouTube video promotion and the matching events being held to boost visibility, fashion designers got a chance to improve their popularity and showcase on the global stage. In addition, Taipei City Government collaborated with companies, brands and the media in the fashion industry for integration of different of the industry chain. Also holding event, forum, and lecture in the hope that the fashion industry could become more prosperous. In addition, since the beginning of the annual “Fashion in Taipei”, there have been 15 of the annual award-winning designers successfully chosen to participate in international fashion week. 12 designers have crafted outfits for artists showing on the red carpet of Golden Melody Awards, Golden Horse Awards and Golden Bell Awards. In this year, there are also 7 designers chosen to participate in “Taipei Fashion Week”, bridging a higher promotion between the designers and government, so as to proclaim the soft power of fashion design in Taipei.

B. Distinctive Store Transform

In order to enhance the competitiveness of store in Taipei, especially in food and traditional industry, Taipei city government has launch "Store Transformation in Taipei" to assistance store to find out its branding value. Focusing on strategic positioning, brand reshaping, commercial design, and sore renovation, the judges selected 10 renovated stores and 14 transformed stores for further assistance every year, to help them determine the core value of their brands and the characteristics of their products to increase their visibility. Today, there has been over 195 transformed stores in Taipei city. Their transformations not only create new business opportunities, also stimulate tourism and add charming highlight throughout the city.

C. 2024#TaipeiXmas

#TaipeiXmas is a must for all visitors. To host this festival activity, Taipei City government has collaborated with 15 department stores to create more than 80 Christmas lighting, 12 decorated footbridges and 3 themed lights “Searching for Bright Roads”, ”Searching for Dreams” and “Searching for Stars” ,scattered in Xinyi, Eastern District, and other district in Taipei. This event's annual theme is about "Searching for Light". There are also 19 sessions of “Taipei Reindeers Pop-up” events. All are available at major department stores! Visitor can enjoy Christmas atmosphere created through the linkage of attractive Christmas decorations among department stores, especially in Xinyi district. Romantic street zones with sparkling, interwoven Christmas lighting, and more than 40 gathering exhibitions, shows and markets will also be held in the department stores. Come join us! Experience the festive Christmas feel and shop with #TaipeiXmas in Taipei!

D. Tasting Taipei

In order to promote the city's food industry, focus on burger in Taipei, annul event "Tasting Taipei" has launch, cooperates with 50 popular burger and American-style restaurants in the city, allowing the public to taste a variety of trending foods all in one place; in addition, this event combines with 8 convenient payment and food platforms, to provide consumers with various consumption feedback.