“2024 Taipei Lunar New Year Festival” Lunar New Year goods, ingredients, lifestyle, and festivities all in one place for your Lunar New Year celebration!
[Taipei City Office of Commerce Press Release] “2024 Taipei Lunar New Year Festival” Lunar New Year goods, ingredients, lifestyle, and festivities all in one place for your Lunar New Year celebration! “Dragon's Here with Good Luck” Four giant dragons embellish the scene、”Dragon's Here Red Envelope Grabbing for Good Luck”、Free shuttle service， Convenient and fun Lunar New Year shopping The "2024 Taipei Lunar New Year Festival" is set to kick off on January 26, 2024! This year's theme is "One-Stop Lunar New Year Goods Shopping," bringing together the city's top ten Lunar New Year shopping districts to promote consumer opportunities. To enhance online and offline popularity and boost shopping enthusiasm, the festival features four giant dragon mascots under the theme "Dragon's Here with Good Luck." These dragons will roam around Dihua Street and Yongle Square with lanterns, offering exciting activities such as the Dragon's Here Red Envelope Grabbing for Good Luck, with a total prize pool exceeding one million dollars. The festival collaborates with Shopee and Uber Eats to launch the exclusive "Online Taipei Lunar New Year Festival" and "Premium Lunar New Year Goods." A free shuttle service is provided for the first time, simplifying shopping procedure for Lunar New Year goods. People can quickly travel between the Beimen MRT Station Exit 2, Northern and Southern Dihua Street, and the Taipei Station Wholesale Market District, enjoying the convenience of Taipei's Lunar New Year Festival. We invite everyone to come to Taipei and celebrate the Lunar New Year! Top Ten Lunar New Year Shopping Districts Compete for Spring Festival Business Deputy Mayor Lin Yi-hua stated that the Taipei Lunar New Year Festival is Taiwan's most representative festival market. Since its establishment on Dihua Street in 1996, it has been held for 29 years. During this period, the Lunar New Year Festival collaborates with the top ten Lunar New Year shopping districts to launch festive decorations and marketing activities. These activities include convenient services and a rich Lunar New Year atmosphere. Dihua St. Shopping District - Offers a one-stop Lunar New Year goods shopping experience. Rongbin Market - A sacred place for purchasing top-quality Lunar New Year dishes and fresh seafood, providing a one-stop shopping destination for fresh produce. Taipei City Mall, Taipei Station Wholesale Market District, Huayin St. Taipei Main Station Shopping District, Yuanlin Shopping District, and Si Ping Sun District - Ideal places for refreshing your wardrobe, selecting new year clothing, accessories and auspicious items, providing a one-stop shopping destination for lifestyle goods. Yongkang Street Shopping District, Ningxia Night Market, and Bangka Night Market - Offering top-notch food and entertainment, making it a one-stop destination. Furthermore, Ningxia and Bangka Night Markets have special activities where they stay open throughout the Lunar New Year, ensuring non-stop fun, shopping, and excitement from Lunar New Year's Day to the Lantern Festival. "Dragon's Here with Good Luck!" - Dragons are appearing everywhere, and you can find good luck with dragons In 2024, the Lunar New Year Festival features unique dragon-themed decorations, including four giant dragon balloons on Dihua North and South Streets, a Treasure Dragon at the intersection of Huayin Street, and a Flying Dragon Lantern display in the Yuanlin Shopping District. Particularly eye-catching is the "Good Luck Dragon" in the Yongle Market! Additionally, there are exciting activities in Yongle Square, such as the "Dragon's Here Red Envelope Grabbing for Good Luck" and "Dragon's Here Lunar New Year DIY" arts and crafts experiences, "Dragon's Here for Fun and Laughter" and street performances and Shopee live broadcasts. Furthermore, the Taipei Lunar New Year Festival collaborates with local communities, Yongle Elementary School, and Taiping Elementary School, inviting residents, shop owners, students, and visitors to paint lanterns together. This creates a sense of togetherness and a feeling of reunion during the year-end, decorating Yongle Square as the "co-created Lunar New Year lantern area," becoming the most atmospheric spot for taking photos and making memories during the Lunar New Year Festival. "Dragon's Here Shuttle Service!" - Limited Shuttle Buses for a Convenient Lunar New Year Shopping Experience No more transportation worries! From January 26th to February 8th, 2024, during the event period, a free shuttle service is introduced. It connects the Lunar New Year Festival areas and nearby MRT stations, allowing people to quickly travel from Beimen MRT Station to the Dihua Street Shopping District, Taipei Station Wholesale Market District, Huayin St. Taipei Main Station Shopping District, and Taipei City Mall - the four major Lunar New Year shopping districts. This service provides shoppers with a one-stop Lunar New Year shopping experience, making shopping for all their Lunar New Year goods convenient. Embrace the auspiciousness in Taipei City with the "Fortune Dragon Arrives" spring couplets, extending heartfelt wishes for "good luck to come" to all. Celebrate the upcoming Year of the Dragon with the "Fortune Dragon Arrives" spring couplets in Taipei City! These special couplets carry the heartfelt wish of "good luck to come" for everyone. To enhance the festive spirit of the Lunar New Year and cater to the citizens' customs, the city government offers these couplets free of charge. Starting from January 22, 2024, you can easily claim your couplets during weekdays at the Information and Assistance Division on the first floor of the City Hall North District and at the 12 district offices and village offices throughout Taipei City. Remember to grab them while supplies last! The Taiwanese phrase "福運龍來" when pronounced in Taiwanese sounds similar to "好運都來" in Mandarin. This translates to "Good fortune arrives" in English. The "Fortune Dragon Arrives" couplets are visually appealing and hold deep meaning. The design combines the concepts of grandeur, righteousness, and blessings, resonating through beautiful calligraphy and an overall aesthetic composition. As you hang these couplets, may they spread the grandness and righteousness of the Year of the Dragon while bringing abundant blessings to all. The background pattern includes the distinctive dragon scales, signifying the Year of the Dragon, and the joyful imagery of lanterns adorning households during the festive season. For those who prefer a digital version, the city government has also made the electronic files of the "Fortune Dragon Arrives" spring couplets available. Visit the official website of the Taipei City Government Secretariat to download and enjoy them! "Dragon Good Luck Red Envelopes" - Welcoming Prosperity and Good Fortune with Dragons! The "Dragon Good Luck Red Envelopes" feature dragon-shaped designs and incorporate clever elements like opening doors to welcome wealth. They are decorative items and symbols of good fortune, inviting everyone to attract wealth and blessings. People who wish to obtain these red envelopes of good fortune can participate in various activities during the Lunar New Year Festival, such as the "Dragon's Here Red Envelope Grabbing event" on Yongle Square, the Mayor's street visits during the Lunar New Year, and the official "I'm a Businessman" fan club activities organized by the Taipei City Office of Commerce. "Dragon's Here Red Envelope Grabbing event!" - Win Prizes Worth Over One Million Dollars, Including Limited "Dragon Good Luck Red Envelopes"! This year, a special "Dragon's Here Red Envelope Grabbing event" claw machine activity is set up on Yongle Square. It will be available daily during the event period from January 26th to February 8th, 2024, between 1 PM and 8 PM in four-time slots. Visitors who take photos and share them on social media or make purchases in the Dihua Street Shopping District on the same day may have the chance to win prizes such as IRIS OHYAMA smart electronic pressure cookers, Shopee vouchers, or limited "Dragon Good Luck Red Envelopes." The total value of prizes exceeds 1.5 million dollars, inviting everyone to come and "grab" some good fortune! Collaboration with Shopee and Uber Eats to Create an Online Taipei Lunar New Year Festival, Making Lunar New Year Shopping Effortless. To continue supporting commercial districts in integrating online and offline resources and promoting new business models, the Taipei Lunar New Year Festival is again partnering with Shopee to create the "Online Taipei Lunar New Year Festival." Over a hundred featured shops from various Lunar New Year shopping districts in Taipei City will be showcased on Shopee. Additionally, offline activities will be held on Yongle Square, featuring Shopee live broadcasts with offers starting at a minimum of 20% off. This initiative aims to simplify Lunar New Year shopping for online and offline shoppers. Furthermore, the festival is collaborating with the food delivery platform Uber Eats for the first time. They have launched "Premium Lunar New Year Goods" on the app, partnering with popular shops from the Lunar New Year shopping districts, including LienTungherb, Huang Chang Sheng, Dachun soap, the Carp, and more. The zone features over 300 products, with more than 30 items offering attractive discounts, such as 25% off nut gift boxes and 15% off on imported mushroom gift sets. This allows shoppers to receive premium Lunar New Year goods for gifting or personal use without leaving their homes. Collaboration with Hi-Life and Regent Hotels to Expand the Promotion of the Abundant Lunar New Year Atmosphere This year, the Taipei Lunar New Year Festival has partnered with Hi-Life convenience stores, which originated from Dihua Street, to release exclusive co-branded coffee cups available for purchase at nearly 1,600 Hi-Life stores across Taiwan during the festival period. This initiative aims to provide people a diverse and festive atmosphere while visiting the Lunar New Year Festival. Additionally, the festival has collaborated with Regent Hotels to offer festive welcome gifts and bilingual tour information, enhancing the experience for international tourists and introducing them to the unique cultural aspects of the Taipei Lunar New Year Festival. To ensure consumer confidence in their purchases, during the Lunar New Year Festival, a joint inspection team composed of officials from various departments, including the Consumer Ombudsmen from the Department of Legal Affairs, Taipei City Office of Commerce, Market Administration Office, Department of Health, Department of Environmental Protection, Fire Department, Police Department, and Datong District Office, will conduct inspections and guide food safety, environmental cleanliness, fire safety, and product labeling in the Dihua Street Lunar New Year shopping area. If consumers have any disputes related to their purchases, they can call the consumer service hotline at "1950" or "1999," extension 7812. The Department of Legal Affairs will provide consumer consultation and assistance to protect consumer rights. For more information on the Taipei Lunar New Year Festival series of activities, you can visit the official website of the "2024 Taipei Lunar New Year Festival," the official Facebook fan page of the "Taipei City Office of Commerce - I'm a Businessman," and the Taipei City Office of Commerce website. Links: Official website of the 2024 Taipei Lunar New Year Festival： https://www.2024taipeilunarnewyear.com/english Taipei City Office of Commerce FB fan page：https://www.facebook.com/tcooc/ Taipei City Office of Commerce official website：https://www.tcooc.gov.taipei/ Taipei City Office of Secretariat official website：https://sec.gov.taipei Taipei Lunar New Year Festival X Uber Eats “Taipei Lunar New Year Festival Online Shopping”：https://reurl.cc/80N447 Attachments: Attachment 1: Lunar New Year Shopping Districts Information Attachment 2: Introduction to the "Dragon's Here Red Envelope Grabbing for Good Luck" Activity Attachment 3: Information on the "Dragon Good Luck Red Envelopes" Activity Attachment 4: Information on the "Dragon's Here Shuttle Service" Activity Attachment 5: Information on the Taipei Lunar New Year Festival plus Uber Eats Activity Press Contact Taipei City Office of Commerce ZHI-LIN WENG 02-27208889/1999 EXT 6475/0982-012-297 TING-JIE LI 02-27208889/1999 EXT 4563/0978-027-301 Origin Integrated Marketing Co.,Ltd. TING-RU Ye 02-29580011 EXT 273/0910-476-148 Chien-Rong Tsao 02-29580011 EXT 279/0953-533-040 Attachment 1: Lunar New Year Shopping Districts Information 1/29(Mon.)- 2/07(Wed.) Ningxia Night Market is known as the ”stomach of Taipei”. Attachment 2: Introduction to the "Dragon's Here Red Envelope Grabbing for Good Luck" Activity Event Duration: From January 26th (Friday) to February 8th (Thursday) Four-time slots daily: 13:00-14:00, 15:00-16:00, 17:00-18:00, 19:00-20:00 Limited prizes are available until all prizes are claimed. To get a chance to play the red envelope-grabbing game, follow these steps: a. Like the "Taipei City Office of Commerce - I'm a Businessman" fan page on Facebook. b. Complete one of the following tasks (choose one): 1. Take a photo with the "Dragon's Here Red Envelope Grabbing for Good Luck," "Good Luck Dragon," or "co-created Lunar New Year lantern area," and upload it to your personal Instagram or Facebook page, set it as public, and use the hashtags "#2024 Taipei Lunar New Year Festival" and "# Dragon's Here Red Envelope Grabbing for Good Luck" to qualify for the red envelope grabbing game. (Choose Instagram or Facebook, share the post on the same day, and each person can use one set of accounts to redeem once.) 2. Purchase at least NT$300 (including tax) at any store within the Dihua Street shopping district and present the same-day purchase receipt to qualify for the red envelope grabbing game. (Each person can only redeem one receipt, no repeats.) *Please note that the event staff will verify all qualifications, and prizes are limited and available on a first-come, first-served basis. The event organizers reserve the right to interpret the rules of the event. Attachment 3: Information on the "Dragon Good Luck Red Envelopes" Activity 1. Lucky Money Design Explanation: This year's lucky money is designed with the concept of a "dragon" moving through lively scenes of the Chinese New Year, which means "one-stop service" in Mandarin Chinese. The design incorporates various festive scenarios, such as shopping for New Year's goods, family gatherings for dinner, the spirit of cleaning and welcoming the New Year, and other elements related to the Lunar New Year and the unique characteristics of the shopping district. The one-dollar lucky money is placed where the dragon holds a dragon ball, symbolizing the delivery of good luck to you. Additionally, the lucky money serves as a decorative item. It can be placed on your office desk or in your home's living room by attaching it to a belt buckle, becoming a symbol of good fortune, absorbing plenty of luck, and bringing you a year of dragon-like good luck! 2. Lucky Money Design Image 3. Ways to Obtain Lucky Money: Refer to Attachment Two for Details on the Activity. Taipei Station Wholesale Market District, Taipei City Mall, Huayin St. Taipei Main Station Shopping District: 2024/01/27 (Saturday) 14:30 Dihua Shopping District: 2024/01/28 (Sunday) 17:00 Ningxia Night Market: 2024/02/01 (Thursday) 18:00 Rongbin Market: 2024/02/04 (Sunday) 10:00 Bangka Night Market: 2024/02/08 (Thursday) 17:30 Attachment 4: Information on the "Dragon's Here Shuttle Service" Activity 1.Event Duration: From January 26 (Friday) to February 8 (Thursday), with daily service operating from 13:30 to 20:15 (First and last departure times) 2.Route Information: Attachment 5: Information on the Taipei Lunar New Year Festival plus Uber Eats Activity 1.Event Duration: From January 15 (Monday) to February 8 (Thursday), operating hours are from 13:00 to 20:00. 2.Event Highlights: Taiwan's first-ever home delivery Lunar New Year market. This includes various prominent stores from the Dihua Street Shopping District, such as "Du Hsiao Yueh," "the Carp," and "Dachun Soap." With over 300 items available for easy ordering, customers can also enjoy different discounts. You can have premium Lunar New Year goods delivered to your doorstep without leaving home, making gift-giving hassle-free. 3.Partnered Stores: 4.Here are some sneak peeks of great value offers:Name Features and Highlights Time One-Stop Lunar New Year Goods Shopping Dihua St. Shopping District The Chinese New Year Shopping Area established in Dihua Street in 1996 is the world's first shopping area dedicated to Chinese New Year shopping. It's a historic district that preserves both historical architecture and traditional industries. With its rich cultural heritage and an eclectic mix of old and new industries, it has become an important area to explore Taipei's story. 1/26(Fri.)-
2/8(Thu.)One-stop shopping destination for fresh produce Rongbin Market Rongbin Market shows a fusion of traditional market and modern supermarket, and is known for providing fresh fish supply, fresh vegetables and fruits, dried grocery goods, and delicatessen. You can buy the freshest ingredients here, helping you to prepare the delicious reunion dinner for families. 2/2(Fri.)-2/9(Fri.) One-stop shopping destination for lifestyle goods Taipei City Mall This area brings together a diverse array of elements, including department store fashion, consumer electronics, gaming, fun capsule toys, anime merchandise and more, making it a great destination for young couples' dates and family fun. From now until 2/25(Sun.) Taipei Station Wholesale Market District There's a dizzying array of goods available for wholesale and retail, spanning from clothing, accessories, Japanese and Korean beauty products, leather goods, DIY materials, to various festival items and Chinese New Year decorations. It's a place where you can find just about everything, making it not only a treasure trove for craft enthusiasts but also an ideal destination for families to explore and shop together. From now until 2/8(Thu.) Huayin St. Taipei Main Station Shopping District The variety of products includes delicacies where there’s often long queues, assorted Chinese New Year goods, and gifts. Coupled with well-designed pedestrian areas, it's a perfect shopping paradise suitable for the whole family! From now until 2/8(Thu.) Yuanlin Shopping District Yuanling Shopping District (often called Shoe Street) is renowned for its handmade leather shoes. It's a hub for apparel and shoe stores. If you're looking for a great outfit or a quality pair of shoes, a trip to Yuanling Street is a must! Si Ping Sun District Si Ping Sun District is one of the favorite square for female workers. Known as “Women’s Street”, it is popular among female shoppers. It provides great varieties of trendy clothing, jewelry accessories and daily groceries. From now until 2/8(Thu.) One-stop entertainment destination Bangka Night Market With diverse culture and rich history, coupled with a wide variety of delectable local eats, make for a profound travel experience. And with the nearby century-old Longshan Temple, embarking on a cultural journey filled with tasty food and fun with friends makes for the perfect itinerary! 2/8(Thu.)-2/18(Sun.) Ningxia Night Market From now until 2/15(Thu.) Yongkang Street Shopping District The bustling commercial district of Yongkang Street gathers a wide variety of Taiwan's delectable street snacks, diverse restaurants, and distinctive cafes that cater to different tastes. Its vibrant atmosphere is further enhanced by an array of unique boutique shops, creating a rich cultural experience. As a result, Yongkang Street has gained international renown as a must-visit destination. 1/26(Fri.) -2/8(Thu.) Event Mechanics
Prizes include Peter Rabbit bedsheet sets, IRIS OHYAMA home appliances/microwave rice cookers, Dragon Good Luck Red Envelopes, Shopee NT$100 new user vouchers/NT$999 discount vouchers, and other exciting gifts.
Methods Activity Instructions Participate in the Yongle Square "Dragon's Here Red Envelope Grabbing" Activity Participate in the "Taipei City Office of Commerce - I'm a Businessman" Facebook Fan Page Activity By participating in the activities hosted on the "Taipei City Office of Commerce - I'm a Businessman" Facebook fan page, you can obtain Dragon Good Luck Red Envelopes. Mayor's Street Walk Distribution of Lucky Money (Schedule is Tentative) Route Yellow Line Blue Line MRT Beimen Station → Nanjing West Road Intersection (Tacheng) → Guisui Street→ Nanjing West Road (Dihua) MRT Beimen Station → Nanjing West Road Intersection (Tacheng) → Guisui Street → Taipei Main Station Rear Entrance During Off-Peak Hours Approximately every 10-15 minutes per bus During Peak Hours Approximately every 25-30 minutes per bus Map 
Number Stores Number Stores 1 The Carp 9 showa ice cream 2 LienTungherb 10 Du Hsiao Yueh 3 GirlA PROJECT x Li Ting Xiang 11 CHENG MI FENG x YU HA SHENG 4 Eelbrothers 12 Foodture 5 Yo Fong Co., Ltd. 13 A-Ma 6 Monkey Mars 14 Huang Chang Sheng 7 Yankov 15 Grainchant 8 Dachun Soap Store Premium New Year Goods Discount Foodture Black Garlic 300g/pack 5% Off Puli Dried Shiitake Mushrooms (Large and Medium) 300g/pack Dachun soap Antique Silver Dollar Soap $50 Off Dragon Light and Prosperous Soap A-Ma A-Ma - You Li Zi Gift Box $320 Off CHENG MI FENG x YU HA SHENG Nut Gift Box A (No. 9 Peanuts, Healthy Nuts, Garlic Flavored Broad Beans, Caramel Sunflower Seeds) 1,480g/box 25% Off Nut Gift Box B (No. 9 Peanuts, Healthy Nuts, Garlic Flavored Broad Beans, Caramel Sunflower Seeds, Cheese Broad Beans, Pistachios) 1,980g/bo Bird's Nest Beauty Drink 6-Pack Gift Set 1,560g/pack $201 Off Du Hsiao Yueh [Authentic Du Hsiao Yueh Product] Sailboat Brand Original Minced Meat Canned Six-Pack Gift Box 300g/6 cans/box 5% Off [Authentic Du Hsiao Yueh Product] Sailboat Brand Small Minced Meat Canned Eight-Pack Gift Box (Original x 2 + Spicy x 2 + Mushroom x 2 + Shrimp x 2) 120g/8 cans/box The Carp [Room Temperature] Salted Egg Yolk Popcorn 60g $30 Off [Frozen Food] Small Braised Abalone 15% Off LienTungherb Chrysanthemum and Wolfberry Tea 7-Pack 10% Off Hot Mulled Wine Spice Bag 1 pack 50% Off Pot-Boiled Milk Tea - Indian Spiced Pot-Boiled Milk Tea / 1 serving
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